WebMD’s core assessment helped users identify and evaluate their well-being over a comprehensive set of wellness factors. This experience did a great job helping our users identify and improve their health and well-being. It didn’t, however, take into consideration health and wellness factors for older populations.
This included things like mobility, needs for medication management programs, and fall risk. The business wanted to break into the Medicare segment. To do that, we needed a CMS-compliant wellness assessment for that population.