Hey there, I'm Whit. It's nice to meet you.

I’m originally from Iowa, but I relocated to the Pacific Northwest just over 5 years ago. I’ve called Seattle, Portland, and the Tri-Cities my home.

I’m an experienced creative problem solver, personally focused on delivering measurable customer value through human-centered design and data-driven decision-making. I’m a strategic systems thinker with a history of delivering delightful, scaleable customer experiences. 

I have domain knowledge in healthcare, learning, and play experiences. (I also enjoy creative writing and woodworking, but I’m guessing you’re less interested in that.)


REI | 2018-2020

Customer + Commerce team (JUL 2019 – APR 2020)

Gear + Apparel team (OCT 2018 – JUL 2019)

WebMD Health Services | 2015-2018

Senior UX Lead + Product Manager (NOV 2017 – OCT 2018)

User Experience Lead (SEP 2018 – NOV 2017)

Amazon | 2015

User Experience Designer, Contract (APR 2015 – AUG 2015)

Iowa State | 2013-2014

Games UX Designer + Principal Researcher,  College of Design (AUG 2014-DEC 2014)

Design &  Research Associate, College of Design (JAN 2013-DEC 2014)

Human-Computer Interaction GTA, Virtual Reality Department  (JAN 2014 – MAY 2014)

Adjunct Instructor (JAN 2014 – MAY 2014)

City of Ankeny | 2013-2014

Communications Assistant (JUN 2013-MAY 2014)

WRKemble Design | 2010-2015

Freelance Web Designer + Developer, Graphic Designer

Key skills

Sketch, Abstract, InVision, Figma, Flinto, Adobe CC, Illustrator, Product Design, UX Strategy, User Research, Design Systems, Mobile Design, Design Sprints, Workshops, Process Improvement, Coaching, Mentorship